I found a client's popup literally firing on top of another popup, one second apart, both on the screen at the same time. Nobody set it up that way intentionally. It's just what happens when you build one popup, then another, then another - and nobody ever goes back to check how they're all interacting.
Exit intent is actually a genuinely useful tool when it's set up correctly. The idea is simple: instead of interrupting someone the moment they land on your site, you catch them at the very last moment - right before they leave without converting. A well-configured exit intent popup can recover somewhere between 10 and 20% of visitors who were about to leave anyway.
But exit intent done wrong doesn't just fail to convert. It actively makes the experience worse. And the real danger isn't the exit intent popup itself - it's not knowing what you have running, when it fires, and how it's interacting with everything else on your site.
In this episode I break down what exit intent actually is, what makes it work, and the popup stack problem that's more common than most brands realize.
✨ In this episode, you'll learn:
What exit intent is and how it works differently on desktop vs mobile
Why exit intent popups actually tend to convert better on mobile than desktop
The two ways to use exit intent - as your only popup or layered alongside your main one
Why your exit intent offer needs to be different from your main popup offer
What to ask for on an exit intent form - and what to save for later
Why design, targeting, and copy all matter more than most brands think
Which pages exit intent makes sense on - and where it's counterproductive
The real danger of a popup stack nobody's audited in months
How to properly inventory your popups and test the actual new user experience on your own site
Exit intent is a good tool. But it's not a set-it-and-forget-it one - especially when you're layering it with other popups.
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