Rachel DeSonier is a registered dietitian, certified personal trainer, and mom of 5 who went six months without a single sales call booked. Then she changed one thing: her messaging. In this episode, Rachel and I break down what that shift actually looked like, why "client acquisition" language was working against her, and how two premium clients booked within weeks of the change.
In this episode:
Why changing your offer almost never fixes a client drought
What activation language is and exactly where to find it in your own audience
Why trying to hit every pain point in one email means you hit none of them
How Rachel's podcast downloads climbed after she rewrote her episode titles
How to know who your premium client actually is, instead of who you'll settle for
Connect with Rachel: https://www.effectivefitnessforwomen.com/
Podcast: Effective Weight Loss for Moms https://podcasts.apple.com/us/podcast/effective-weight-loss-for-moms-high-protein-strength/id1723754440
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