Youdon'tneed to have all the answers to be a successful fundraiser – but you do need the confidence to ask better questions andthe rightcommunity to support you along the way.
In this episode, hosts Cathy Mann and Erin Boyce sit down with Sarah Bass, former Manager of Fundraising Communications at Community Counseling Resource Center (CCRC) in Peterborough. Sarah shares her honest journey of falling into fundraising, inheriting a program without strategy, and navigating a database migration during the pandemic. From discovering her donor datawasn'tas organized as she thought to learning how to communicate impact without client testimonials, this conversation is full of practical wisdom and reassurance thatwe'reall "fumbling through" together. We cover:
How to gain clarity onwhatactually movesthe needle versus what just fills your calendarwhen you inherit a fundraising program
The transformative power of strategic fundraising guidance and understanding what will "maximize your bang for your buck"
Why your fundraising database and finance system serve different purposes and how to separate fundraising metrics from accounting reports
Developing outcome-focused messaging that resonates when youcan'tuse testimonials or client stories
The importance of fundraising community and mentorship for combating isolation as a solo fundraiser
Ifyou'rea solo fundraiser feeling overwhelmed, struggling with data management, or trying to refine your approach without clear direction, this episode offers practical advice and the reminder thatyou'renot alone in this work.
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