Logic can make your case. A story makes people act.
This episode breaks down why numbers, slides, and dashboards aren't what it takes to tell a story that does. You'll learn simple three-step structures Oliver has used with over 300 CEOs, and the mistakes many leaders make on the way to becoming storytellers.
Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
⏰Timestamps
(00:00) Introduction
(00:51) Where Decisions Really Happen
(04:14) What Makes a Story
(05:18) Stories in Business
(06:51) The Entertainment Trap
(07:45) The One-Size-Fits-All Mistake
(09:01) Problem, Solution, Benefit
(10:23) Goal, Problem, Solution
(10:54) Excite, Disturb, Assure
(12:38) Become a Story Collector
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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command
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🔗LinkedIn
Host: https://www.linkedin.com/in/oliver-aust/
📩Newsletter
Host: https://eo-ipso-comms.kit.com/profile
📚Resources
• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver
• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg
• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/
📧 Email: info@eoipsocommunications.com
🙌 This episode was produced by Podcast Boutique
