In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the lifestyle you actually want.
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By the end of this episode, you will learn about:
How to get more spray tan clients through referrals, networking, community, and social media
Why word of mouth, Google, and local visibility are essential for growing a spray tanning business
How to structure spray tan appointments, use retail, and rebooking to increase revenue
How to create consistent content without letting perfectionism or burnout take over
How to build a spray tan business that supports your long-term goals, lifestyle, and growth
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