In this week's episode, Mix+Shine's D'Asia and Hannah join Rachael to discuss the recent marketing strategies observed in the film industry. Together, they explore the impacts of over branding and over marketing, as well as the underlying motives driving these tactics.
The trio talks about success stories of movies with minimal marketing investments, such as Saltburn and Oppenheimer, emphasizing the effectiveness of unconventional promotion strategies and the influence of word-of-mouth. Additionally, they examine the impact of celebrity PR missteps and controversies on movie performance, providing insights into the adaptive dynamics of film, marketing, and social media.
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