Customer First Thinking
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The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing

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AI is paving the way for marketing to finally usher in an era of true one-to-one marketing. As the technology evolves, it should free up marketers to give greater creative thought to making customers happy, believes Jim Sterne, who has helped steer marketers through successive waves of innovation ever since the advent of the worldwide web.

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