The 10 Levels of AI for Amazon [Claws Out Ep. 2]

There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.

This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out.

We'll see you in The PPC Den!

🦡 Highlights

0:00 What's on Claws Out today
1:51 The problem with "AI bidding" content
2:11 AI is amazing and still a boatload of work
3:43 Bloom's Taxonomy: the framework to climb
5:06 ACT 1 Level 1: just the Amazon interface
6:04 What the interface is good and bad at
7:52 Don't automate anything until you have a mental model
8:45 Level 2: spreadsheets still a prerequisite?
9:38 Bulk files are the one file worth mastering
11:08 N-gram analysis on bulk files
11:50 ACT 2 Level 3: asking a raw LLM (the worst option)
12:16 The canoe problem: AI knows a lot, but it isn't wise
13:59 "My ACoS is high, what do I do?" where the nuance dies
14:58 Level 4: project-based LLMs and your knowledge base
16:14 Level 5: drop a spreadsheet into an LLM
17:56 Level 6: two data sources at once the magic starts
18:21 Maryna's stock-level dashboard
20:25 Level 7: coding agents (and why the line is blurring)
22:54 What a skill actually is
23:49 Level 8: read-only APIs and MCPs
24:52 Buy Box Checker MCP tools in action
26:59 No spreadsheets, no interface have AI build your own
28:19 Level 9: agentic workflows and the ad waste firewall
29:34 The catch: AI is not deterministic
30:32 Level 10: memory and the self-improvement cycle
31:38 Ad Badger now has its own MCP
32:20 Open-source skills and the Badger audit process
33:30 Your homework + see you in the Badger Den

🦡 Your Homework

1. Find your level on the ladder honestly. If you can't explain your budgeting protocol, keyword structure, and auto campaign strategy without opening a tool, you're at Level 1 stay there this week.
2. Get good at one bulk file. The legacy sponsored ads reports are being retired; bulk files are here to stay.
3. Connect the Ad Badger MCP wherever you already use AI and run a wasted spend audit.
4. Get on the Ad Badger email list weekly skill drops and walkthroughs are coming.

🦡 Resources & Links

🦡 Get Ad Badger
The N-Gram Analysis Tool
Amazon Ads Bulk Operations
Use AI & Spreadsheets to Prevent Stock-Outs📚 FREE Amazon Marketing Playbook
All show notes

-· Host: Michael Erickson Facchin

· Senior Producer: Nancy Lili Gonzalez

· Podcast Coordinator & Graphic Designer: Sofiia Podash

· Editor: Pedro Moreno