Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy.

There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and the 14 Best Amazon Advertising Podcasts - which raises the question of how those are two different lists. Mike rewinds eight years to the first two videos ever published, back when the bidding advice was revenue-per-click and the first episode of this show asked whether we were living in the golden age of Amazon PPC.

Then the part worth writing down. Across 400 episodes and ten years of running Ad Badger, four things keep showing up in the people who succeed: they're never distracted by nonsense, they know how to prioritize, they never stop chasing product-market fit, and they treat the job as one that keeps evolving. On the way through you'll hear why there are no silver bullets, only lead bullets, why the most successful accounts Mike has worked on were the ones he barely had to touch, and the line most sellers have backwards - great PPC cannot save bad product-market fit, and PPC is the thing that tells you whether you have it.

We'll see you in The PPC Den!


🦡 Highlights


  • 00:00 - Intro: 400 episodes of The PPC Den
  • 00:32 - The DSLR, the shirt, and the milestone
  • 01:32 - Two FeedSpot lists, two #1 rankings
  • 01:54 - The first two YouTube videos, eight years ago
  • 02:31 - The very first episode: the golden age of Amazon PPC
  • 03:44 - Lesson 1: never distracted by nonsense
  • 04:15 - No silver bullets, only lead bullets
  • 05:48 - Lesson 2: the skill of prioritization
  • 05:58 - Why the job got more complicated, not less
  • 07:04 - Lesson 3: the product-market fit nobody finishes
  • 07:20 - The easiest campaigns, and why they were easy
  • 08:16 - What PPC tells you about product-market fit
  • 08:40 - Lesson 4: the evolving role of the PPC manager
  • 09:06 - The stock level and PPC performance mashup
  • 09:51 - The commitments for the next 100 episodes
  • 10:58 - The weekly digest plan
  • 11:19 - Every company is a software company
  • 12:52 - What 400 episodes changed


🦡 Resources & Links



Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno

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