This episode might ruffle some feathers.
Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free?
So I decided to talk about it.
There's a massive difference between someone expecting you to give away your work and you strategically choosing to invest your time, talent, or services into an opportunity that can move your business forward.
In this episode, I'm talking about the difference between a scarcity mindset and an abundance mindset, why I still say yes to unpaid opportunities, and why I continually see some of the most successful people in the premium and luxury market sponsoring events, donating their services, and finding ways to get themselves into the right rooms.
Your network is a lot like a 401(k). The investments you make today might not pay you tomorrow, but over time, relationships compound.
We'll talk about how to decide which opportunities are actually worth saying yes to, why "exposure" isn't always a dirty word, and how thinking only about what pays you today could be keeping you stuck in the middle market.
If you know where you want your business to be in two years, start asking yourself:
What can I invest today that gets me closer to that room, that work, and those relationships?
Because sometimes the opportunity that doesn't pay enough today is the opportunity that changes everything tomorrow.
The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience
Chapters
00:00 Why This Episode Might Ruffle Some Feathers
02:18 The Controversy Around Working for Free
04:11 When "Exposure" Is Actually Worth Something
05:39 Why Successful Creatives Sponsor Events
08:36 Scarcity vs. Abundance Mindset
09:18 The $2,000 Ticket Controversy
13:00 Why Getting in the Room Matters
16:24 Stop Thinking Only About Today
19:51 How Free Work Helped Build a $50K+ Brand
21:21 Get in the Room and Build Your Brand
24:19 Your Network Is Your Business's 401(k)
27:17 Why Action Takers Eventually Win
29:12 Build Your Two-Year Plan
33:10 Shift From Scarcity to Abundance
34:16 Final Thoughts + The Shifting Focus Experience
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