The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience
Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000.
But that transformation didn't happen simply because he became a better photographer.
In this episode of Shifting Focus, Chris and I break down the decisions that changed the trajectory of his career: getting clear on what made his work different, intentionally building a fashion-forward brand, raising his prices, investing in the right rooms, and developing genuine relationships with planners and other people who could open new doors.
Chris shares how attending his first Engage introduced him to an entirely different level of the wedding industry, how he rebuilt his network after moving from Maui to California at the beginning of COVID, and how one relationship eventually led to photographing Robin Roberts' wedding and opportunities around the world.
We also talk about what happens after you've already built a successful career. Chris shares why refinement matters more than constantly reinventing yourself, how he's adapting his imagery for a new generation of clients, and why today's couples don't just want to see what a wedding looked like. They want to feel what it felt like.
If you're trying to move into a new market, raise your prices, strengthen your brand, or get into rooms that feel one level above where you are today, this conversation is packed with perspective on what that progression actually looks like.
Learn more about Chris J. Evans:
Website: https://chrisjevans.com/
Speaking & Education: https://chrisjevans.com/speaking
Instagram: https://www.instagram.com/chrisjevansphoto
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