Anyone can open AI right now and get PhD-level answers about anything you teach. At 2am. For free. Without a checkout page. So what happens to your business when the gate around your expertise disappears?
In this episode, Allie answers the question she's been getting on nearly every strategy call this year: if information is free, what will people actually keep paying for?
The answer pulled her out of a real crisis of confidence about this industry, and it changed how she builds offers and coaches her clients.
You'll hear:
Why buyers are spending MORE eagerly than before, and where that money is actually going
The 4 things people happily pay for in 2026: tools that do the work, personalized feedback and judgment, speed and certainty, and tangible hope
How one client turned a course on writing job ads into a tiny app that finishes the job ad for the buyer
How to turn a buried spreadsheet into an interactive calculator that sells possibility
The one question to ask about your current offer: does this DO the work, or does it just DESCRIBE the work?
Why "vibe coders" building invisible tools are a massive partnership opportunity for experts who know how to sell
The exact homework Allie wants you to do this week with your best framework
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