Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them.
Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it.
0:00 — The scissors demonstration, and why effort isn't skill 2:00 — Your business is a building, and sales is the bottom floor 4:24 — Why Macy won't let a "high ticket closer" near her business 8:25 — The marketing floor, your sales message amplified 10:12 — How Dylan handled one objection publicly and ran an $80K launch 12:13 — Funnels, and Russell Brunson's "clone of your best salesperson" 13:14 — Why the webinar works, and where the $30K minimum comes from 17:11 — The content floor, tour guide vs. professor 22:15 — What a sales principle looks like inside content 24:57 — The recruitment floor, people aren't looking for a job 29:11 — The retention floor, the Chanel bag and the toilet paper 33:36 — The delivery floor, your life is a reflection of how you sell 36:57 — The pricing floor, $600K in 8 months and still stuck 39:55 — The packaging floor, and why Macy will never run a discount 45:29 — The strategy floor, and the $20K program that didn't use its own strategy 47:41 — Wiring $350,000 on a Thursday, and making $355,000 back by Halloween 52:16 — The axe, and how sharpening actually works
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