I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!
This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.
⏱️ Timestamps 0:00 Surprised by my own event 1:33 What a fulfillment event is 4:18 Why I hated the "orchestrator" kind of leadership 8:22 Orchestrator vs. rockstar 9:47 The Taylor Swift post that changed everything 14:42 Treating a fulfillment event like a sales event 16:25 Why you only get ONE point 18:34 Why our theme was "Rich" 19:50 Running the event like a concert 20:43 Bringing in featured artists 26:14 What I'll never do again 28:03 Creating meaning around seemingly meaningless things 30:34 What my team built without me 32:01 "They're coming for your brain" 34:58 The one thing only the founder owns 37:20 How to get to Sales Mastery Live
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