I recently dug into some of my lowest-clicked sales emails, and when you see clicks under half a percent, it is so easy to decide that your emails aren't working. But when I compared those clicks to the sales data, I learned that click rate is the wrong way to judge a sales email. And based on what I've seen in my launches, I am challenging you to send more sales emails even when the clicks look low.
In this episode, I'm sharing the real numbers behind some of my lowest-clicked emails, including how emails with click rates as low as 0.28% still led to paying members. I'll also share why clicks often go down as a launch progresses, even while sales are going up, and why sending more emails can be one of the most supportive things you do for your business (and your potential customers!).
Plus, I'll share how I've been using AI to dig deeper into my email and sales data, why I recommend giving subscribers the option to opt out of specific launches, and how to stop making up stories about what your numbers mean before you've looked at the full picture.
🎧 Tune in to hear:
- Why low click rates don't always mean low sales
- The surprising sales behind my worst-clicked emails
- Why I recommend sending more launch emails
- How to sell more while respecting your subscribers' choices
- Using AI to uncover what's really working in your sales
💭 [00:49] "Judge your sales emails by the number of sales you get, not necessarily the open rate and the clicks, which may seem like weird advice, but what I have been digging into really, really surprised me."
💭 [11:49] "My clicks were going down throughout the launch, but the sales went up massively up to the deadline."
💭 [12:38] ''When one of us debriefs a launch or something like that, we learn and we are reminded that sending more emails leads to more sales. It really, really does."
🔗 Links Mentioned:
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QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.
