Matt Dawson is an American brand identity designer also known as Stay Gray Ponyboy. He’s been a involved in brand identity for more than 10 years, but before Matt got into graphic design he was studying Landscape Architecture.
The math and formulas in Landscape Architecture wasn’t for him, and one year before completing his degree, he quit and started pursuing graphic design.
In 2016 Matt and his wife launched Crop, a creative conference bringing together designers to celebrate creativity and the design community. They’re currently in their 4th year and you can find out all about Crop at cropcons.com
Matt is now a partner at The Ash Collective, a design studio that produces brand identity, video and web design services.
We also talk about:
His first freelance project which was $50,
The moment he realised he could go freelance full-time,
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