Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this episode names why and hands you the fix. The problem was never the number. It's that there's no method underneath it.
Inside this episode:
Why experience never cures the quoting freeze, and what actually does
The four-part cost-of-delivery method that turns video production pricing from a feeling into a calculation
The costs most owners leave off a quote: their time, gear, overhead, and margin
How to set a floor you can explain, so you stop folding the moment a client leans on your day rate
The one move this week that exposes the gap between what you charge and what the work truly costs
Den Lennie has spent eight years coaching more than 178 video production company owners to add over $52M in combined revenue, with average client growth around $292K in eighteen months.
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