If you run a video production business and find yourself saying "I have to be there" about almost every job, this episode is for you.
Den Lennie tells the story of a video production client who was exhibiting at a major trade show and was adamant he had to leave for a couple of hours on the first day to babysit an important client.
When Den checked in later, it turned out the client work had been covered by someone else, because a bigger opportunity had come along.
The episode unpacks why so many videographers, freelancers, and video business owners confuse indispensability with importance, and offers a simple coaching framework for testing whether you're actually as essential as you think.
Useful listening for any videographer making the shift from operator to business owner.
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