What goes into developing a sports supplement, and what does it take to bring it into an athletic department? I'm joined by my co-hosts Ted and Ernie, along with Joey Savage and Frank Cracchiolo from KRĒO, to explore those questions. Joey shares his path from supplement retail to formulating C4 and explains the thinking behind  KRĒO's liposomal delivery system. We dig into the cellular processes that drive performance and how his team hopes to improve the delivery of ingredients like creatine.

We also get into the practical considerations we face when evaluating supplements for collegiate athletes, from budgets and education to collaboration with sports dietitians and sport science staff. We discuss third-party certification, the NCAA rules that shape supplement decisions, and why an interesting product still has to clear several hurdles before reaching athletes. Ernie brings an Olympic sport perspective, sharing his experience testing buffering supplements with the U.S. ski team and the challenges of balancing potential performance benefits with gastrointestinal side effects.

Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.

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