Guest of the day: Tim Clark, VP, Head of Native Advertising at SAP

How did SAP, the big multi-national software company, get into native advertising? What is the goal for using native advertising and how do they measure success? And which other projects do they work on besides doing native advertising with Forbes?

See show notes here: https://nativeadvertisinginstitute.com/blog/sap-native-advertising-efforts/

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