SC222: Phil Rotondo. How A Solo Agent Sold 409 Vacant Lots Last Year And The One Thing He Did To Bring In 85% Of His Clients

In this call, Phil talks about:

• His unique niche of selling only vacant lots.
• How he fell into this niche after failing miserably his first six months.
• Small commission and small time requirement per transaction.
• Armchair practice. He never has to leave his office for listing appointments, showings, negotiations, contracts, inspections, appraisals, or closings.
• How he gets 85% of his clients from a simple black and white postcard.
• Consistently generating 1.5 to 2 leads per 100 postcards mailed.
• The secret “trick” for getting 2 more calls per mailing.
• Why 70% of his leads list their property with him.
• How he can sell 34 homes per month by himself.
• Ranking #9 Individual Agent in the United States last year by Real Trends.
• The biggest mistake agents make when they list vacant lots.
• Profit margins, advice, and more.

Phil Rotondo SUCCESS CALL …



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Download FULL Audio Running Time: 53 minutes

Background:

Phil Rotondo is with Coldwell Banker in Melbourne, Florida. Last year, he closed 409 transactions with a total sales volume of 9 million. His average sales price was 22 thousand of which 30% were buyers and 70% were sellers.

Phil is a solo agent with ZERO assistants. He has been an agent for 18 years.

Website:

NO WEBSITE

2020 Stats:

• 409 closings
• 9 million sales volume
• solo agent without an assistant (lone wolf)

Niche:

• vacant lots
• repeat & referrals
• past clients
• sphere of influence