What does it really take to build a culture people want to be part of? In this conversation, Jenni Catron sits down with Heather Broeder, Executive VP at Refined Technologies, to explore how intentional culture-building drives healthier leaders, stronger teams, and better business outcomes. Heather shares how her company has made culture a true differentiator through leader development, shared language, meaningful recognition, second-chance hiring, and a deep commitment to purpose. This episode is full of practical wisdom for leaders who want to move culture from a nice idea to a daily reality.


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