426: The Wet Paint Sale: How to Sell Art Before It's Finished!

Your art doesn't have to be finished before collectors can become part of its story.

You're already putting thought, care, and intention into every stage of your creative process, and that process itself can become a meaningful way to connect with collectors. I once sold a sunflower painting when it was barely more than a background and a promise, while still keeping complete creative control over the finished piece. That experience became the foundation of what I call a Wet Paint Sale, a way to invite collectors in earlier and give them a genuine reason to act without relying on discounts or manufactured scarcity. I'll unpack how you can use works in progress, thoughtful email marketing, and real deadlines to create anticipation and make selling your art feel more aligned with the way you already create.

💡 You'll Learn

• How to offer unfinished artwork for sale while maintaining your creative vision
• How to create genuine urgency using real deadlines instead of discounts
• How sharing your work in progress can deepen the connection between collectors and your art

🎧 Tune in and discover how inviting collectors into your creative process can open up a new, more natural way to sell your art.

🎙️About Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

🔗 Resources
Full Show Notes: schulmanart.com/426
📩 Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart
📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com
💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE
📺 Watch us on YouTube at https://www.youtube.com/@schulmanart
📲 Follow me on Instagram: @schulmanart
💼 Connect on LinkedIn: www.linkedin.com/in/schulmanart