In this episode of Full-Funnel Live, we invited Keith Putnam-Delaney, Co-Founder & CEO of Primer and Chris Ingrao, Growth Marketing Director at Tabs, to chat on ABM ads strategy.

Tune in to learn:
- How to define and score their highest-potential accounts
- How to use Meta, YouTube, TikTok, Reddit, and LinkedIn in one ABM program: what creatives work today 
- Live case study: How Tabs run ABM ads strategy across different tiers of their strategic accounts
- How to measure ABM ads strategy when the goal is awareness and engagement


RESOURCES
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Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


Join our community for B2B marketers - The Trenches: https://trenches.community/


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Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Keith on Linkedin: https://www.linkedin.com/in/keithputnamdelaney/

Podden och tillhörande omslagsbild på den här sidan tillhör Andrei Zinkevich. Innehållet i podden är skapat av Andrei Zinkevich och inte av, eller tillsammans med, Poddtoppen.