In this episode of Fullfunnel Live, we invited Kerry Cunningham (leads research at 6sense) and Matt Heinz (Heinz Marketing) who ran a couple of research studies interviewing B2B CMOs about what works today to create brand awareness.

Tune in to learn:

  • How buyers’s experience with the sales reps influences the purchase decision
  • What works today to create awareness among strategic accounts
  • How to measure brand awareness among strategic accounts


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Kerry on Linkedin:  https://www.linkedin.com/in/kerrycunningham/
Matt on Linkedin: https://www.linkedin.com/in/mattheinz/




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Podden och tillhörande omslagsbild på den här sidan tillhör Andrei Zinkevich. Innehållet i podden är skapat av Andrei Zinkevich och inte av, eller tillsammans med, Poddtoppen.