Marc “The Machine” Lobliner returns to the PricePlow Podcast for Episode #232, catching up on everything happening at CleanForm Nutrition and Ketone Labs since his last visit on Episode #186. This episode is sponsored by TruShield⢠Certified, the WADA-level banned substance testing program from Eagle Diagnostics and SMRTL, and Marc explains why CleanForm chose it to certify the CleanForm Nutrition goBHB Energy Shot.
Mike, Marc, and Ben also crack open cans of Conor McGregor’s new MAC Energy drink, which runs on the same goBHB ketone ingredient that built Marc’s career, alongside PurCaf natural caffeine and Cognizin citicoline. Marc walks through his history fighting amino acid spiking, CleanForm’s full product lineup, a new Purest Creatine partnership with NNB Nutrition, and lessons from his recent hip replacement.
TruShield⢠Certified App: Easier to Track New Drug-Tested Supplements
TruShield⢠Certified is also proud to announce the creation of the TruShield⢠Certified App, so you can get notified when new products get certified.
It’s a wide-ranging catch-up covering testing standards, celebrity-backed formulas, and three decades of supplement industry stories. Subscribe to the PricePlow Podcast on your favorite platform and sign up for alerts before diving in.
https://blog.priceplow.com/podcast/marc-lobliner-trushield-certified-shots-232
Video: TruShield⢠Certified, MAC Energy, and Marc Lobliner’s goBHB Update
https://www.youtube.com/watch?v=MnCXO5JdZhU
Detailed Show Notes: Marc Lobliner on TruShield⢠Certified, MAC Energy, and CleanForm Nutrition
- (0:00) – Introductions and Cracking Open MAC Energy
- (1:15) – BHB, Brain Health, and Recovery Stories
- (4:00) – An Avocado Oil Scare Puts Testing Front and Center
- (5:00) – The Amino Spiking Crusade
- (9:00) – Inside CleanForm Nutrition and the Case for TruShield
- (13:30) – Choosing TruShield Over BSCG and NSF
- (18:00) – Inside CleanForm’s Product Lineup
- (24:00) – Pürest Creatine by NNB Nutrition and Creapure
- (34:30) – Marc’s Hip Replacement and Recovery Protocol – No Ice!
- (43:15) – The MAC Energy formula by Conor McGregor
- (55:15) – BHB, Women’s Health, and Being Early to the Category
- (59:45) – Marc’s Business Partners Named Mike
- (1:02:00) – Rob Rogers and the Ketone Labs Comeback
- (1:04:15) – Sourcing, Marketing, and Old Industry War Stories
- (1:14:00) – Closing Thoughts: NFL Dosing and Thanks to This Episode’s Sponsor
Where to Follow and Learn More
Connect with Marc Lobliner, CleanForm Nutrition, and TruShield⢠Certified
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