Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.
Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal from his side in Episode #221. This time, Mike and Ben get Nick’s version: why ownership mattered to him, why he checks on Hartman’s stress during his own prep, and how much say he has in the products carrying his name.
Those products include a signature VOLUGEN without creatine, a reworked pump capsule, and a Red Velvet Cheesecake PROTEGEN that Hartman reveals mid-episode. Nick also gets refreshingly blunt about his own habits: a pared-down pre-show stack, very little caffeine, no creatine in years, and zero interest (actual hatred) for protein cookies. Then there’s his post-Olympia food run, which you have to hear to believe.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Morphogen Nutrition news alerts before diving in.
https://blog.priceplow.com/podcast/mr-olympia-nick-walker-238
Video: Mr. Olympia Nick Walker Joins Morphogen’s Ownership
https://www.youtube.com/watch?v=naKbkCCBqzE
Detailed Show Notes: Nick Walker and Ben Hartman on Ownership, Signature Products, and Real Food
- (0:00) – Introductions
- (2:00) – Health Phase and Four-Day Training
- (4:30) – “I Love Carbs” (Just Not Sugar)
- (6:15) – Equity, Not Another Sponsor Check
- (8:45) – Nick Checks In on Hartman
- (10:30) – Flavor, Design, and New Labels
- (13:00) – Signature VOLUGEN and Six-Cap Pump
- (14:45) – Nick’s Palate: Pineapple, Orange, Mocha…
- (16:45) – Red Velvet Cheesecake PROTEGEN
- (18:00) – Not a Stim Guy: The Coffee Story
- (20:30) – Signature SKUs, Creatine Flavors, and Wholesale
- (22:45) – Nick’s Creatine Answer and the SKU Math
- (24:15) – The Olympia Bump and Targeted Merch
- (27:45) – Family-First, Even in Business
- (29:15) – Moving to Vegas, Staying on Plan
- (31:45) – The Post-Olympia Food Run
- (34:15) – Nick’s Pre-Show Supplement Staples
- (36:15) – PRIME as the Anchor
- (38:00) – “I Have Receipts”
- (41:15) – No Protein Cookies, Ever
- (43:00) – Why PROTEGEN Isn’t Commodity Whey
- (45:00) – PepForm® Made It Taste Better
- (47:15) – Peptides: Outcome Before Buzzword
- (49:30) – Reading the PROTEGEN Label
- (51:45) – Fewer Scoops and Real-World Feedback
- (54:45) – Protein Muffins and a Custom Shaker
- (56:15) – Morphogen’s First Arnold Booth
Where to Follow and Learn More
Connect with Nick Walker, Ben Hartman, and Morphogen Nutrition
Read more on the PricePlow Blog
