This week on The Business of Watches, we're in Wetzlar, Germany, home of the legendary camera and lens maker, Leica. Of course, Leica isn't just an optics company. Since 2015, it's been on a new mission to create watches as well, a project initiated by Leica's controlling shareholder, Dr. Andreas Kaufmann, who is not only passionate about cameras and photography, but also timepieces.
The person in charge of Leica's nascent watch ambitions is Henrik Ekdahl, a convivial Swede who has returned to Leica after more than two decades away, spent in the executive ranks of automakers, and, most recently, watchmakers such as IWC.
Leica's connection to watchmaking is not unwarranted. Ernst Leitz, the company's founder, studied watchmaking in Neuchâtel in the 1860s. It was partly this mechanical know-how that allowed him to begin producing optical instruments, including microscopes and cameras, in Germany and to create the foundation for the company that would become Leica.
The latest iteration of Leica watches, launched in 2022, is currently distributed only at Leica stores and online. Less than 5,000 watches are currently produced each year by the brand, but Ekdahl says the watch division has ambitions to grow and to make further use of its manufacturing expertise through new designs and models that draw on Leica's long association with mechanics and watchmaking.
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