This week on The Business of Watches, we're talking to the head of what's now the largest U.K.-based watch brand, Christopher Ward. Under the direction of Chief Executive Officer Mike France, the Swiss-made, approachable-priced watchmaker has enjoyed outsized growth in recent years, due in part to popular and surprising releases like its Bel Canto chiming watch and its commitment to keeping prices in check.
But first, we're joined by Hodinkee Senior Editor Mark Kauzlarich to talk about the Audemars Piguet X Swatch Royal Pop collaboration and its launch day, which certainly didn't go according to plan at some locations where massive crowds overwhelmed staff and security and forced store closures.
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