This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021.
This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
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