S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy.

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This episode is sponsored by Dig-In. Read about their latest student research at www.voxburner.com/blog-source/2020/11/27/best-time-to-market-to-students