What if success wasn't about choosing between motherhood and ambition, but learning to build both on your own terms?
In this episode, Cait sits down with PR expert, brand strategist, and entrepreneur Cris Gordon for an honest conversation about building a thriving business while raising four children under the age of seven. Cris shares how becoming a mother strengthened her vision instead of shrinking it, why she rejects the idea of "mom guilt," and how founders can begin owning their stories before they ever hire a PR agency.
Together, they explore what it really means to create visibility, lead with authenticity, and redefine success in a way that honors both your business and your family.
Tune in to hear:
How Cris built and exited a seven-figure agency while raising four young children
The promise she made to herself when she became a mother that transformed her career
Why "mom guilt" may be a story we've been taught rather than a reality we have to accept
The mindset shift that allows ambitious mothers to pursue big dreams without abandoning their families
Why every entrepreneur is already doing PR (even if they don't realize it)
The biggest storytelling mistakes keeping founders invisible
Why hiring a PR agency isn't always the first step toward greater visibility
How to know when your business is actually ready for PR
The connection between personal identity, brand messaging, and long-term business growth
How to teach children to understand a parent's ambition without creating shame or resentment
The simple framework Cris uses to explain work travel and entrepreneurship to her children
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