Where's the Market for Weird Spirits?

Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss the rise of so-called "weird" spirits, particularly unusual or unexpected flavors in established categories like gin, vodka, and whiskey. Who is the target market for these bottles: curious consumers, bartenders, or what? Will spirits that are targeted at a very specific cocktail or food pairing find a home on back bars or is that a tough sell to bars that are used to a more DIY approach? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: 1997 Hedges Family Estate Cabernet Sauvignon

Joanna is drinking: Drinks Farm "Eva" White Blend

Aaron is drinking: Two-Step Martini at Sips

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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