Adam, Joanna, and Zach unpack Constellation's purchase of spiked sports drink brand SpikedAde: is the drinks giant smartly positioning itself to grab share of a small but booming category? Who exactly is the target demographic for these drinks? How pervasive is the "health halo" when it comes to alcoholic beverages and what people choose to drink? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!


Zach is drinking: Owen Roe "Ex Umbris" Syrah


Joanna is drinking: Jumbo Maker's Mark Whiskey Sour


Adam is drinking: Irish Coffee at Banshee


Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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