Can Wine Build a Bridge from RTDs to Bottles?

In the wake of the recently-announced "Sauvy B" from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge, particularly for younger drinkers, from RTDs to wine, especially bottled wine. Will loving a Sauvignon Blanc-based canned spritz eventually convince someone to order a glass of wine at a restaurant, or pick up a bottle to have at home? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?

Joanna is reading: Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes

Adam is reading: California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through?

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