With two Gen Z-directed movies lighting up the box office, it turns out that despite the doom and gloom, young people do want to go to the movies...if the movies are made for them. Adam, Joanna, and Zach discuss what the drinks industry might be able to learn from this recently phenomenon, and whether in fact it can be applied at all. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!


Zach is drinking: Pacifico


Joanna is drinking: Vesper from Bar Goto


Adam is drinking: Champagne Bollinger


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