Key  Topics

  • Decline in black coffee consumption from 24% to 15% over ten years
  • Growth in coffee drinking overall despite black coffee decline
  • Shift towards sweeter, additive-laden coffee drinks
  • Generational differences in coffee preferences
  • Impact of marketing and consumer culture on coffee choices
  • Opportunities for roasters in a changing market
  • The role of specialty coffee in consumer trends
  • Comparison with wine and craft beer industry shifts

 

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