In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology.
We cover:
Michelle Huff's Career Journey in B2B SaaS
SaaS Brand Building
Navigating Customer Advocacy and Brand Love
Leveraging AI in Marketing and Sales
The Future of Marketing: Embracing AI
Advice for B2B Marketers in 2025
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
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