In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.
Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.
They discuss:
The Importance of Content Marketing in 2025
Blogs and Their Evolving Role
Where Would You Start to Create Inbound Leads?
Understanding Your Audience: Beyond Demographics
How Do You Decide What Type of Content to Produce?
When Will You Start to See Results From SEO Focused Content
What Metrics Do You Track?
Making Boring Content Engaging
What Skill Should Content Marketers Master Today?
How to Assess Content Marketers at Final Interview Stage
What AI Tools Are You Using and Recommending?
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
Podden och tillhörande omslagsbild på den här sidan tillhör
Matt Dodgson. Innehållet i podden är skapat av Matt Dodgson och inte av,
eller tillsammans med, Poddtoppen.
