Alicia talks to chef Becca Hegarty, one of Zagat’s inaugural 30 Under 30 list of “culinary superstars” and co-founder of the Bitter Ends Garden & Luncheonette, an organic farm, bakery, and restaurant in Pittsburgh, Pennsylvania. They discuss the branding of the farm-to-table concept versus its realities, the economics of buying or renting land to grow food, and the emotional cost of caring for livestock destined to become meat. Written and presented by Alicia Kennedy Produced by Sareen Patel

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