Barb Betts is a keynote speaker, CEO, and author of The Relationship Advantage, who helps sales teams and leaders build the trust-based connections that actually drive revenue, retention, and stronger teams. With more than 23 years in sales and leadership, she built a seven-figure business for over a decade without ads or cold outreach—proof that relationships, not transactions, are the real driver of long-term success. In this episode, she shares her 5x5 Method™, a simple daily practice for building relationships before you need them, and explains how she turned that approach into a repeatable system now used across industries like healthcare, finance, and real estate.

More from Barb Betts:

Learn more about Barb and her work at [barbbetts.com](http://barbbetts.comhttps://barbbetts.com/). You can also follow her on Instagram.

More from Caroline Dowd-Higgins:

Head to carolinedowdhiggins.com to book Caroline as your next keynote speaker, check out her books or get in touch.

Music in this episode:

The Soft Approach by PC III. Free Music Archive. CC BY.

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