Black Friday is coming — but is your Shopify store actually ready?
In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.
Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table.
You'll learn how to use AI to:
- Run a BFCM Readiness Check and identify the biggest things you need to fix before Black Friday
- Find your biggest revenue leaks before Q4
- Run an Automation Stress Test to see whether your email marketing is ready for increased traffic
- Identify the biggest Black Friday email mistakes brands make
- Understand why discounting can destroy your profit even when sales and revenue increase
- Think differently about the long-term value of customers acquired during Black Friday
- Avoid simply copying your competitors' Black Friday offers
- Plan what happens after the Black Friday purchase
- Focus on profit rather than getting distracted by record revenue
Sponsored by Omnisend
Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers.
Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND.
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Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
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Timestamps:
(00:00) - 3 AI Prompts for Black Friday
(01:59) - AI Prompt #1: BFCM Readiness Check
(03:00) - AI Prompt #2: Find Revenue Leaks
(04:14) - AI Prompt #3: Automation Stress Test
(05:37) - Biggest Black Friday Email Mistakes
(07:07) - Why Discounting Can Destroy Profit
(07:42) - The Problem With Black Friday Customers
(09:56) - Stop Copying Competitors' Black Friday Offers
(10:53) - Why Post-Purchase Planning Matters
(11:46) - Profit vs Revenue During Black Friday
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