What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?
In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC.
From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value.
Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today.
In this episode:
- How a £4 customer acquisition cost was achieved
- How customers were turned into £500+ lifetime-value buyers
- How TV, press and PPC worked together to acquire customers
- Why dedicated landing pages can outperform traditional ecommerce websites
- How free products can be used to acquire new customers
- How first-time buyers were turned into subscribers
- Why subscriptions can dramatically increase customer lifetime value
- How PPC campaigns were optimised for profitability
- Why a one-product ecommerce strategy can work
- Why giving customers more choice and adding more upsells actually reduced revenue
If you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results.
Timestamps:
(00:00) - £4 Customer Acquisition & £500 Lifetime Value
(00:44) - The Ecommerce Funnel Behind the Results
(01:27) - TV, Press & PPC Customer Acquisition
(03:32) - High-Converting Ecommerce Landing Pages
(04:56) - Turning Free-Product Buyers Into Subscribers
(06:21) - Growing Customer Lifetime Value to £500+
(07:30) - Optimizing PPC Campaigns for Profitability
(08:18) - Subscription Strategies for Ecommerce Brands
(09:56) - Why Subscriptions Drive Repeat Purchases
(10:47) - The One-Product Ecommerce Strategy
(11:39) - Why More Upsells Reduced Revenue
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Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.
