Peter King on the NFL's enduring popularity — and why that won't change soon

Episode 664 of the Sports Media Podcast with Richard Deitsch features Peter King, the longtime Sports Illustrated and NBC Sports writer and on-air reporter. King is the author of the new book, "The Game," a memoir and history of the NFL. The book comes out Oct. 13. In this podcast King discusses why he wrote the book; the NFL's enduring popularity; his favourite stories over the years; why King could not possibly have the same career today if he started in 2026 as opposed to 1984; his list of the 100 most influential people in NFL history; why by the the time he retired the football media life "had become an overly scripted, press-conference-dominated, closed-locker-room, measure-every-word-you-utter world"; why his Sundays are like today; how he feels about the role of the media transaction breaker; his dream of visiting Sweden and watching the Canadiens play at the Bell Centre in Montreal and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.