Inside the Big Business of Sports Media

Episode 662 of the Sports Media Podcast with Richard Deitsch features Ed Desser and John Kosner, the co-authors of a new book, "WE’RE LIVE!: Inside the BIG Business of Sports Media." The book comes out Oct. 1 In this podcast Desser, a former NBA executive who helped pioneer NBA/com and NBA League Pass, and John Kosner, top executive for ESPN’s digital business for nearly two decades, discuss writing their book on the business of sports media; how much Netflix, Apple TV, Amazon's Prime Video and YouTube will be part of our sports future; the role of artificial intelligence in the sports business; why you should not think of sports rights having a bubble; what Paramount's sports portfolio might look like after the WBD merger; what keeps ESPN chairman Jimmy Pitaro up at the night; why the WNBA is undervalued; the prospect of a streamer getting a Super Bowl; ESPN’s decision to pay a handful of on-air talents big money; whether the NBA has an issue with too much inventory and more.  You can subscribe to this podcast on Apple Podcasts, Spotify and more.