Building a Championship Culture | Jason Verdugo & Marie Stroman | CSC Voices, Beyond the Scoreboard

CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC

Guests:

• Marie Stroman, American Rivers Conference Commissioner
• Jason Verdugo, UW-Eau Claire Director of Athletics

In this episode of Beyond the Scoreboard, we sit down with UW-Eau Claire Director of Athletics Jason Verdugo and American Rivers Conference Commissioner Marie Stroman to explore how intentional communication, collaboration, and shared vision shape successful athletics programs. Drawing from their experiences in collegiate athletics, they discuss how leadership alignment, relationship building, and clear messaging impact everything from internal culture to external storytelling. The conversation dives into the importance of trust, adaptability, and creating environments where student-athletes and staff can thrive — while also navigating the ever-changing landscape of college sports.

In this episode, you’ll hear about:

• Creating alignment between athletics leadership and communications teams
• The role of culture in driving long-term success
• Communicating through change and uncertainty
• Strengthening relationships across campus and within departments
• Lessons learned from leading and supporting athletics programs