Comms Background Informs Effective Leadership | Greg Seitz & DeWayne Peevy | CSC Voices, Beyond the Scoreboard

CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC

Guests: 
• Greg Seitz – Jacksonville State University, Vice President for Athletics
• DeWayne Peevy – DePaul University, Senior Vice President & Director of Athletics

Recap: This episode examines how backgrounds in sports communications inform effective athletic leadership. Greg Seitz and DeWayne Peevy discuss their respective career paths, emphasizing that skills like clarity, timing, and audience understanding are essential for modern athletic directors. They share strategies for navigating major organizational shifts, such as Jacksonville State’s transition to the FBS level and DePaul’s positioning within the crowded Chicago sports market. Ultimately, the conversation highlights how strategic communication drives institutional alignment, revenue growth, and brand identity.

Highlights:

• Seitz attributes his 33-year tenure at Jacksonville State to a deep sense of purpose and a strong connection to the local community.
• Peevy explains how DePaul embraces its identity as "Chicago’s team" by partnering with professional franchises to differentiate its brand.
• Both leaders agree that their communications background allows them to lead with empathy for staff while maintaining high standards for messaging.
• Jacksonville State’s move to FBS required transparent communication to manage expectations and build trust among donors and fans.
• The guests advise aspiring leaders to master their current craft while proactively learning about budgeting, compliance, and revenue generation.