Everyone wants the AI visibility tool with the free trial and the dashboard. We don't have one to sell you, and neither does anyone else—because if AI isn't recommending your brand, that's usually a trust problem wearing a tooling costume. 

In this week’s Spin Sucks podcast episode, Gini Dietrich makes the case that trust is a supply chain with stations you cannot skip, and she walks through the three shortcuts that failed in public last year. You'll also learn why getting cited by an AI engine isn't the finish line, and how to tell an awareness problem from a belief problem.

Read the full article: https://spinsucks.com/communication/ai-visibility-trust/ 

Links: Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/ 

The full eight-week arc, from the CMO operating system post through the Duolingo diagnostic, is at spinsucks.com

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Podden och tillhörande omslagsbild på den här sidan tillhör Gini Dietrich, Founder of Spin Sucks. Innehållet i podden är skapat av Gini Dietrich, Founder of Spin Sucks och inte av, eller tillsammans med, Poddtoppen.