Influencer Marketing: How influencers, brands, marketing agencies and talent agents fail to get it right.

If you are in the influencer marketing space, you know that the results can be dramatic. A celebrity endorsement or influencer post can put revenue in your pocket in real-time. As an attorney who specializes in influencer marketing, I also often see how the stakeholders of the game fail to protect themselves. The various upstream and downstream contracts starting with the photographer all the way through the brand endorsement often fail to address the most basic issue. Permission.

In this episode, influencer and marketing agency attorney Enrico Schaefer discusses the keys to contract drafting in the influencer market.