Licensing attorney Enrico Schaefer is here to tell you about the three things most overlooked by brands, influencers and agencies. Failure to fully appreciate these three things cause the most problems down the line, result in a loss of value and create risk of getting sued.
1. You are all in the licensing business. Licensing two things publicity rights and copyright.
2. What you must and must not do should be spelled out in detail. What the brand can and can not do should be defined by license.
3. Copyright law is not Switzerland. It is either your best friend or or your worst nightmare. Regardless, you all better understand copyright basics if you want to avoid risk and maximize opportunity.
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